Ito India

I recently collaborated with a homegrown label that represents itself as a connoisseur of slow living. Ito India, a clothing label that is all about being simple and fuss free, while also offering style and comfort. The outfits are mostly made of 100% pure cotton, mulmul, clean lines, relaxed silhouttes and pastel shades.

My fair lady maxi in blush pink with delicate details on neck and knots on sleves and neck. The design is simple, the outfit is comfortable, even with the minimalistic approach i can wear this to the fanciest of brunches, travel in it and still look elegant.

Reversible Choga, my favourite piece from brand that give a benefit of two, at the price of one. Checkered handloom at one side and pale quartz mulmul at the other i wore this on my trip to palampur. This kept me warm in the pleasantly chill weather and i got a lot of Instagram worthy pictures in the beautiful palampur.

The clothes are are perfect foe modern yet conscious consumer’s. They use natural material to create contemporary and eco conscious products.
You can shop them on Instagram @itoindia

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