Doodlage

Sometimes mind can contradict our own thoughts, i used think if you love fashion, its difficult to walk on path of sustainability; but then again, with time, i ask myself, if i truly respect the fashion i love.

I have never cared about fashion rules, i have always loved wearing colors i like, trends i adore (no matter how yesteryear they are) so trying to give up on fast fashion isn’t very hard (but i am just getting started). Not caring about trends doesn’t mean i am not aware of them, and being a 90’s kid, last decade i have only seen trends come back and nothing majorly fresh, a lot of reinvention, yes! but then again its a very personal opinion.

The only trend i have been trying to get in line is to buy thoughtfully and keep up the main aim- comfort and style. This dress i got from Doodlage is every bit of style and comfort and can easily go from work to brunch, movie date to a vacation outfit.

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Doodleage was born from a simple idea—to create unique, environment friendly products, that are high in style. Everything at Doodlage is made with love; every piece they make is exclusive and unique.

Doodlage is a perfect sync of sustainability and innovativeness. They work with eco-friendly fabrics, such as organic cotton, corn fabric, banana fabric. Another source of fabric is the left over or quality, discarded textile from large manufacturers, which account for the “wastage” in export terms. They also source fabrics, which are left unused by other retailers post-cutting. Much like pieces of a puzzle, these bits and pieces come together, each with its own story. As a brand they love experimenting with textures, embroideries, panels, washes, shapes and sizes to optimize the use of every little .

Hope you enjoy reading this, for more such sustainable brands don’t forget to check out my Conscious Living tab and don’t forget to subscribe so you get all updates right in your mailbox. Also follow me on Instagram @ssatpreetkaur , Facebook –FashionEatista, for more instant updates on all things fun, food, fashion and travel.

Love Satpreet Kaur

 

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