I discovered Upasna during my year in Pondicherry. Searching for local brands that was comfortable for the humid weather i was living in, stylish and worth the money.
Upasana, an Auroville based brand is a beautiful amalgamation of creativity, fashion, design, Indian culture, social responsibility and spiritual progress – woven seamlessly together.
Clothing has power, the power to change lives. The lives of farmers, spinners, weavers, printers, tailors, designers and many more who have invisibly woven their souls into what we wear. Upasana honours them all, consciously, at every stage of crafting their products. Shifting fashion to touch the soul instead of just the body, we believe life is interconnected. Beauty is beyond vanity.
Upasna Label, aims to create conscious sustainable fashion where they take care of our environmental cost and not pass it on to the future. For them, design is creative, problem-solving. Any problem, be it post-tsunami trauma, farmer suicides, garbage littering, weavers losing their job, Upasana looks at social issues as a space to exercise for change. Out of these real problems were born the following projects:
» Kapas – organic cotton project with families of Madurai
» Varanasi Weavers – a project with the weaving communities of Varanasi
» Tsunamika – a tsunami related project providing livelihood to fisherwomen
» Paruthi – India’s local organic brand to support India’s organic farming community
» Small Steps – compact bags as an alternative to plastic bags
It is great to be sharing about brand like this, investing in something that helps nuild my conscious lifestyle.
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Love Satpreet Kaur