There is something about clothes that look beautiful and are so comfortable you can practically live in them. Over lock-down I have been trying more and more to bring to work and create content in collaboration with homes grown brands that bring out the best of craftsmanship, are eco-friendly promotes sustainability and are socially responsible.
Arte Alter, a made in India brand from Calcutta, a city that is a melting pot of art and culture and reflects everything a socially conscious brand stands for. They firmly believe in creating impact, from the betterment of artisans in terms of health & safety, to textile revival in a contemporary fashion, everything to minute detail of packaging is encouraged by local artisans making it reusable and eco-friendly. At Arte-Alter, they celebrate handmade and craftsmanship, and that is what we as a country “India” is proud of.
The first thing that comes in mind when I see their collection is free flowing comfort, refreshingly beautiful colors, a sense of simple sophistication and a splash of subtle art throughout the collection. The name Arte-Alter itself means, an alternative form of art. All their products are made by hand, and for them, that is art.
Fabrics They Use: this is something I feel needs to be highlighted as it’s the core of any good garmnet. With comfort and care as a key aspect, arte-alter takes immense care to provide you with fabrics made out of azo-free and natural dyed yarns. The yarns are all-natural yarns, like khadi, cotton, silk and linen. The yarns used are hand spined yarns and hand spinning is an ancient textile art, in which fibers are drawn out and twisted together to form a yarn.
The biggest advantage of using natural fabrics is that, they are biodegradable, breathable, soft, durable and also can be produced organically. These fabrics are very comfortable to wear, they are porous, so they do not stick to your body, and they do not cause any harm to the nature when produced. The fabrics are hand washed in minimum amount of water, after the fabrics comes out of the loom, to make them soft and reduce the possibility of further shrinkage.
Arie hand woven khadi dress
Handwoven soft khadi cotton jamdani dress. I like wearing it as a dress, can be paired with a beautiful scarf / belt, add a pair of pants and there is yet another look. The vibrant color is such a mood and it has hand-stitch detailing on neck and sleeve making it a perfect day wear. Shop Here
Aquamarine hand-woven khadi overlayer
I can’t wait to travel and wear this overlayer everywhere. It makes for a great airport style, adding as a layer to my mountain trips and back in city it makes for a stylish work wear. I paired it with their pink resort dress, that can be worn as a separate as well. This aqua cerulean drop shoulder trench overlay comes with patch pocket detail and is handcrafted in soft khadi jamdani with tie and dye detailing on sleeves. Shop Here
They are a luxuriously affordable brand that offers customization option and a joy of wearing them, complimentary with each outfit.
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