JAYATI GOENKA

Jayati Goenka : Pearl graduate Jayati Goenka’s namesake label promotes India’s rich repertoire of handicrafts in fresh, offbeat renditions. Their easy styles combine age-old techniques, such as Rajasthan’s hand block printing and dyeing, with relaxed cuts and an eye for tiny details — be it a pocket placement, a seam line, or a colour. The…

Arte – Alter, Calcutta

There is something about clothes that look beautiful and are so comfortable you can practically live in them. Over lock-down I have been trying more and more to bring to work and create content in collaboration with homes grown brands that bring out the best of craftsmanship, are eco-friendly promotes sustainability and are socially responsible….

Upasna

I discovered Upasna during my year in Pondicherry. Searching for local brands that was comfortable for the humid weather i was living in, stylish and worth the money. Upasana, an Auroville based brand is a beautiful amalgamation of creativity, fashion, design, Indian culture, social responsibility and spiritual progress – woven seamlessly together. Clothing has power,…

Doodlage

Sometimes mind can contradict our own thoughts, i used think if you love fashion, its difficult to walk on path of sustainability; but then again, with time, i ask myself, if i truly respect the fashion i love. I have never cared about fashion rules, i have always loved wearing colors i like, trends i…

Ikat love with Translate

In the clutter of fast fashion ‘Translate, Handwoven Ikat’ has given me something to be grounded about. Collection by Translate India is very avant-garde, with supreme quality. I love how each of their garments can be used as separates or mix and match in numerous ways. Be it summers or using them in layers in…

Enchanted white with Samant Chauhan

I love my whites as much I love my blacks, and yet have a life that is beyond the monochrome magic. While many may disagree an all-white look stands out more than an all-black look for various reasons. Regardless of personal like and dislike for the bright noncolor head to toe hue, an all-white look…

Dark Florals – Trending this spring

Anothet season of spring has arrived abd with it has come time to let go of layers, knits and jackets (well they will be out, for one more winter holiday, watch this space for something exciting coming soon) and make way for the all new trends and colours. Spring fashion doesn’t have to burst with zesty…

Good Cow Café

The new café on the block, which is the brain child of Masaba Gupta promises to satiate your appetite for both good food and a good coffee. This post made it to my blog almost 3 visits later, the place has a very artistic vibe and somehow ambiance to me matters as much as the…

Reminicing in Red Ruffle Dress

Dress: AND Earrings:Maithili Kabre Location: Marriott, Hyderabad Photography: Arpita Patel Happy New Year to everyone reading this, while I am sure you must be reading a lot of – plan your year, make resolutions everywhere, I am wishing you do exactly opposite. I wish you be open to everything this year. While I for myself is…

Retro Red

Fashion is probably the easiest way to convey your mood and inner self. I for one love to play around with vintage style and trends because they forever remain. This top has three trends in it, its red; which Paris has officially declared the color of the season, it has ruffled sleeves and gingham print that…

Sleepwear style with ‘Blanche’

What come to your mind when you say pajamas or sleepwear? Well I think of comfort, relaxed state of mind and SLEEP (of course). Sleepwear is not just a garment of night anymore, everyone will be able to relate the ecstasy of coming back home after a long day and getting into your comfy pj’s.  We gen next love to laze around in our Pj’s all day when we are…

Fashioneatista X Nicobar 

Nicobar has finally come up with a grand store in Hyderabad, with a tropical feel as soon as you step into the store, the store is filled with all things pretty. Metallic cutlery spread on tables, a wall full of subtle dinning sets, pretty mugs and a swing showing off their printed cushions. As you move in you will notice how much the store has to…